Samsonite wanted to promote the iconic models of its various luggage collections by decorating the windows of its official boutiques with a top-of-the-range presentation that could be reused seasonally.
Kozmoz designed a premium floor display for Samsonite, combining a sturdy metal base with an interchangeable visual in reboard or textile. This multi-material design provides great flexibility, allowing the visuals to be easily renewed according to seasonal or thematic campaigns, while guaranteeing an elegant and durable presentation of the products. The display has been designed to be reused on a long-term basis, providing a cost-effective, long-lasting solution for the brand's retail outlets in Europe and Africa.
The project was entirely handled by our team, from ideation to delivery, including the production and packaging of the displays. Each stage was carried out in close collaboration with Samsonite to meet their expectations. The proposed solution enables the brand to maintain visual consistency and easily adapt communications to suit campaigns, while ensuring a sophisticated and consistent presentation in its point-of-sale windows.
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